With Medicare open enrollment underway, health experts are warning about misleading marketing that might lead some to sign up for Medicare Advantage.
Two candidates for city controller, Councilmember Paul Koretz and accountant Kenneth Mejia, are locked in one of the most negative campaigns in L.A. this year.of the government’s Medicare program for people who are 65 and older or have disabilities. Competition for customers is fierce, with insurers turning to marketing agencies and brokers in an effort to help stick out among dozens of plans offered through the program.are on the trail.
“CMS is concerned about the marketing practices of all entities, including Third-Party Marketing organizations,” Kathryn A. Coleman, director of the agency’s Medicare Drug and Health Plan Contract Administration Group, wrote in the letter. In Ohio, for example, older adults received mailers resembling federal government tax forms that featured promises of bigger Social Security checks if they enrolled in a new Medicare Advantage plan. State officials also reported that a bus was designed to look like an official Medicare bus, but displayed an advertising link to an insurance broker.
“It is unacceptable for this magnitude of fraudsters and scam artists to be running amok in Medicare and I will be working closely with CMS to ensure this dramatic increase in marketing complaints is addressed,” said the committee chairman, Sen. Ron Wyden .
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