Meet Santa Venetia, The Brand Giving Clogs a Brand New Look

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Meet Santa Venetia, The Brand Giving Clogs a Brand New Look
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  • 📰 TeenVogue
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  • 2 min. at publisher
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We can't get enough of their tie dyed and purple metallic clogs.

Santa Venetia was founded by two longtime friends, Raquel Bedard and Gemma Greenhill. Greenhill, who’s from England, went to school for fashion and textile design at the Academy of Art University in San Francisco and worked in fashion production, which made her well suited to source manufacturers and scale the company. Bedard, who’s from California, knew about shoe construction from her time as a cobbler.

Clogs represent more than a choice of footwear. In a way, Santa Venetia isn’t simply making clogs; they’re making shoes that define an entire way of living. Clogs encompass a lifestyle ethos that was definedThe New Yorker on the history and cultural relevance of the shoe. “The clog, comfortable on levels both physical and spiritual, has for me come to stand for an existence untethered to the corporate grind. Clog life is not lived off the grid but grid-adjacent. It’s a fuzzy, fancy realm, littered with alpaca sweaters, Rachel Cusk novels, and trees that grow indoors, in charmingly primitive ceramic pots,” writes Mechling.

Comfort also plays a big role in the construction of Santa Venetia’s shoes . “I really wanted to look at the shoes from the construction side of things and be able to come up with a comfortable pattern,” says Bedard. Those who have broken in a pair of clogs know it can be a painful process. Santa Venetia eschews the discomfort of traditional clogs by placing a barely noticeable foam bottom on the insole.

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