In the era of reboots, prequels, and spin-offs, Ricky Strauss and Agnes Chu talk 'leaning into the nostalgia'—and the strategy behind Disney+
We had some great research from our social media team showcasing how much love and activity there continues to be onand the Mike and Sully pages on Facebook and for Boo, the character. That was a really great signal to us that, even years after those two films came out, there was still a lot of love for them.set up the company with this branded-content philosophy and strategy in mind.
I think the Marvel Studios slate that Kevin Feige announced at Comic-Con and then also at D23 is a great example of that. The characters of the Falcon and the Winter Soldier will appear in an exclusive series on Disney+ in our first year, and those characters are coming immediately out of how we endedWhat happens in that series has implications on films that are to come in the future.
The need for content in recent years has meant that TV has really opened up to a lot of previously marginalized voices, including women and people of color, and generally more experimentation. Do you think the increasing emphasis on franchises and I.P. is going to squeeze out those original voices?is a great example already of how we are involving, crucially, a variety of voices behind the camera and in the writers room.
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