More campaign commercials are headed to Roku and other streaming-video players, as overall election ad spending in the 2022 cycle is expected to reach $9 billion
The higher spending is expected to be fueled by online fundraising that has made more dollars accessible to more candidates.
“ Facebook , when used as a fundraising tool, has allowed campaigns to quickly and easily reach a highly polarized electorate,” the report says. “This, combined with the rise of easy online donation tools such as ActBlue and WinRed, has allowed candidates and issue groups to fundraise with greater ease than ever before.”
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