Pepsi has been the NFL's halftime show sponsor for the past decade. Starting with the next Super Bowl, there will be a new sponsor.
Apple Music is replacing Pepsi as the new sponsor for the NFL's Super Bowl halftime show.
Apple Music's sponsorship begins at the next Super Bowl on February 12, 2023, in Glendale, Arizona. More details about the show, including performers, will be released in the coming months on Apple Music's social platforms. Pepsi isn't the only beverage brand dialing back its presence at the big game. Anheuser-Busch announced earlier this year that it ended its more-than-33-year-old exclusive deal with the Super Bowl, allowing other alcohol brands to jump in. For example, Molson Coors quickly purchased a 30-second spot.
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