Netflix Inc said on Wednesday it would roll out a lower-priced mobile-only plan ...
Netflix lost U.S. streaming customers for the first time in eight years on Wednesday, when it posted quarterly results. It also missed targets for new subscribers overseas.
The creator of “Stranger Things” and “The Crown” said in March that it was testing a 250-rupee monthly subscription for mobile devices in India, where data plans are among the cheapest in the world.“We believe this plan, which will launch in the third quarter, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business,” the company said in a letter to investors released late on Wednesday.
It has created a niche following in the country by launching local original shows like the thriller “Sacred Games” and dystopian tale “Leila”, which feature popular Bollywood actors.In contrast, Hotstar, which also offers content from AT&T Inc’s HBO and also streams live sports, charges 299 rupees per month. Amazon bundles its video and music streaming services with its Prime membership.
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