Netflix Touts Games Without Ads Or Purchases, ‘Just Great Play’; Ted Sarandos Jabs Recent Media Mergers

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Netflix Touts Games Without Ads Or Purchases, ‘Just Great Play’; Ted Sarandos Jabs Recent Media Mergers
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Netflix execs drilled down on the streamer’s newest push, games, calling it a part of the service just like any other from kids’ fare to unscripted to local language. “It’s not a separate product. …

He and others from the company’s executive suite spoke during an hour-long, post-earnings video Q&A, delving bit deeper into topics noted earlier in a letter to shareholders and earnings table.

-No ads or in-game purchases, “just the most entertaining game experience. Many game developers like that idea, of the focus, to put all of their creative energy into just great game play, no tradeoffs. It’s what cam make this effort special for us.”“We want to be experimental … to maximize a bunch of different games through different mechanisms, to see what is working, to extend our IP, but we will also try standalone games,” he said.

Founder and co-CEO Reed Hastings said the company has been talking about video games for several years. It “has properties like film. You can own IP and have these long franchises. If we can master the skill set.”

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