While streaming services have captured the headlines over the last year, traditional tv networks will still have their big moment next week when they unveil their 2019-20 prime-time schedules to an audience of advertisers still eager to buy commercials.
Pauley Perrette, from left, one of the most popular characters on the CBS procedural drama “NCIS,” is returning to the network in"Broke," a comedy costarring Jaime Camil and Natasha Leggero.
“The ad market is doing well because the shows are not doing well,” said Gibbs Haljun, total investment lead for the ad-buying firm Mindshare U.S. “There is a finite amount of quality rating points The five broadcast networks — ABC, CBS, NBC, Fox and the CW — take in nearly half of the upfront dollars. Last year, they accounted for $9.6 billion, according to Media Dynamics Inc., which tracks ad spending.
Cable networks also continue to lose subscribers who forgo cable and satellite subscriptions, another factor in audience erosion and the decline in carriage fees that are a major source of revenue.The networks are trying to compensate for those losses by making more deals with advertisers for commercials that reach both the viewers who watch their programs on TV and those who stream episodes later on their websites.
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