.GoSuperAwesome's forthcoming 'Rukkaz' app will allow content creators to directly engage with an under-13 audience.
Known as Rukkaz, the platform appears to be modeled as an alternative to YouTube’s multichannel network, which received an overwhelming amount of backlash after the Advent ofin 2017—the sudden boom of disturbing children’s content that managed to circumvent the platform’s child safety algorithms.
Like YouTube and its YouTube Kids appendage, Rukkaz will not exclusively create content for its audience, but rather act as a platform for family-friendly creators to share their content directly with their under-13 audience. The platform will also allow for creators to “safely engage with their 7-to-12-year-old fans,” which—though likely filtered through a Safe Chat language filter—sounds just a little sketchy. PerOther functions offered by Rukkaz include “data privacy, content algorithms with adult supervision and responsible monetization through kid-safe ads and community engagement.
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