“It's very kind-of boring today in the industry, and sleepy—and here we are with something new and ready to shake things up.” The former OnePlus cofounder is back with a high-spec budget phone designed to be the most compelling alternative to Apple.
Essential made a phone with a couple of pogo pin connectors on the back, allowing it to connect to an Essential 360-degree camera and a charging dock, which was never released. The phone was a failure. Essential also announced plans for a privacy-focused smart home system way back in 2017, called Ambient OS. It too was never released.concept as “IFTTT on steroids”. IFTTT stands for “if this, then that” and is a way to program automations across devices and platforms.
“We want to partner up with the leading brands of the world and help them create products, and, in the process, connect them to Nothing’s ecosystem,” says Pei. “We're also building support for third-party products that we believe our users might need, like the AirPods Pro or a Tesla, so then they're able to control parts of the Tesla through Nothing OS.”
“There are two schools to making products. One school is having a very small team in-house while outsourcing most of the work to factories—‘hey, I want this, I want that.’ There’s another school, which is like Apple, where you have overqualified engineers and you have tons of them. And you do everything yourself, and the factory just executes your orders. They just do execution, the legwork. I'm in the latter school,” Pei says.
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