Emulating OliviaPalermo's style is about to become even easier thanks to her new venture
Style icon Olivia Palermo has announced the launch of her own e-commerce platform, beginning next month. Additionally, the formerSpeaking withabout the site, Palermo explained, “We thought that redesigning the website and bringing it full circle and having it be a content-driven destination would be best. [We’re] bringing in third-party products, lots of fabulous accessories and having the editorial be relatable with the Olivia Palermo lens and tone through the curation.
The site will launch on September 3 with 183 products from 25 specifically curated designers. The list includes Westward Leaning , Alexandre Birman, Casadei and more. It will also house Palermo’s fashion collaboration with the lateThe Olivia x Karl Lagerfeld is the only fashion that will be offered on the site for the time being, with the predominant focus on accessories. Palermo explained accessories “make the most sense, as that’s something that’s always resonated with me.
The lack of fashion on the website is likely a deliberate move, with Palermo hinting that she is gearing up to launch her own range at some point in the future. “[It’s] not something I haven’t thought about,” she said, adding, “There’s a lot to look forward to in the future. This conversation will definitely continue.”and Aquazzura and has generated $25 million in sales as a result.
This new venture sees Olivia teaming up with her brother Grant, who describes the star as “really hands-on”, saying, “She cares about what we’re doing, she cares about this business. It’s her name at the end of the day. She’s very committed to it and super hands-on.” As for the ultimate goal, Grant explained, “We’re not in this for the short-term. We want to build a long-term, sustainable business and a global brand. This is the foundation and we’ll build upon it.
In addition to its e-commerce offering, the site will also house an editorial department producing original content.
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