On Running Files for IPO

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On Running Files for IPO
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Count on_running as the latest brand to jump into the hot public market.

Footwear still represents 95 percent of total sales for the brand, but the company believes there is opportunity in the performance sportswear end of the $174 billion sports apparel market as well.

On was founded 11 years ago by former professional triathlete Olivier Bernhard, who approached his friends Allemann and Caspar Coppetti about reengineering a running shoe to create a different sort of running sensation. The concept he was seeking was a cushioned landing and explosive take-off, or what they describe as “running on clouds.” Since that time, the brand, which is the top-selling running shoe brand in Switzerland, has also gained a foothold in the lifestyle market in the U.S.

Today, the brand is carried in about 8,100 wholesale doors in more than 60 countries and it has a strong direct-to-consumer business as well, which represented 37.7 percent of overall sales in 2020 and 36.6 percent in the first half of 2021. On was valued at $2 billion after its most recent investment round, according to Reuters, and had been seeking a valuation of between $4 billion and $6 billion as part of the IPO.

Goldman Sachs & Co. LLC, Morgan Stanley and J.P. Morgan are acting as joint lead book-running managers for the proposed offering, with Allen & Company LLC, UBS Investment Bank, and Credit Suisse acting as joint book-running managers, the company said., The Honest Co., ThredUp and more.

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