Internet-of-things startup Particle went from a failed Kickstarter to powering smart air conditioners and Jacuzzis. Here's the pitch deck it used to raise $40 million.
, the venture side of the $100 billion telecom hardware and superconductor company, and Energy Impact Partners, a cleantech investment fund backed by large utility operators.
, the venture side of the $100 billion telecom hardware and superconductor company, and Energy Impact Partners, a cleantech investment fund backed by large utility operators. The round also included previous investors Root Ventures, Bonfire Ventures, Industry Ventures, Spark Capital, Green D Ventures, Counterpart Ventures, and SOSV, who have helped the company raise a total of $81.3 million to date.
Particle's pitch deck has been through different iterations. The most recent deck made sure to explain the intricacies of what it does, so that potential investors wouldn't be lost later on."If I didn't explain what we do in depth first, then I found myself often in cases where the investor that I was talking to was missing me on what Particle even does," he said.
Supalla noticed a similar problem across the spectrum of IoT products. A lot of companies were solving the same problems, of connectivity and integration, over and over again. Particle could solve this problem, and then sell it to any business looking to bring their devices to IoT. This slide is the first of two case studies in the pitch. This first study focuses on Watsco, the largest distributor of HVAC in North America.Watsco, the largest distributor of HVACs in North America, is"the classic big company that nobody has heard of," according to Supalla. The company is"embedded in the value chain," buying AC units from manufacturers and selling them to installers.
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