With half a million subscribers in the year through June, you have probably heard about Peloton’s at-home bikes and treadmills. Now, the fitness technology company is filing to go public on the Nasdaq.
CNBC's Leslie Picker joins "Squawk Box" with the latest details about the fitness technology company Peloton filing to go public on the Nasdaq.
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Peloton's IPO filing is a huge milestone for direct-to-consumer brands. Here's the marketing playbook it used to get there.Peloton, which sparked a fitness craze, used some savvy marketing moves to get itself to an IPO-ready place.
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