The deal is expected to close in the first half of 2020.
Wednesday, further shoring up an existing relationship between the two companies, while Pepsi competes with rivals like Coca-Cola to gain a bigger foothold in the increasingly competitive energy drink category. , would be PepsiCo CEO Ramon Laguarta’s first big move since taking the helm in 2018.
PepsiCo already has a distribution deal with Rockstar, but the acquisition will allow the soft drink maker to do more with its Mountain Dew energy drink brands, as well as potentially distribute even more energy drink brands., with Coke owning a share in rival Monster.
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