Peru Takes the Grand Prix of Innovation at Cannes Lions 2023: Augmental, a spin-off of MIT Media Lab has achieved the Grand Prix of Innovation at the Cannes Lions 2023 International Festiv...
represents a revolutionary technological innovation that enables individuals to control devices solely through the movement of their tongue. The company’s first device aims to push the boundaries of hands-free technology and make it more human-centered. It is an intelligent intraoral interface that is fully customized and adapted to the user’s mouth, with the capability to connect to multiple personal devices.
, led by the Wunderman Thompson team in Peru, in collaboration with Wunderman Thompson’s Inclusive Experience Practice.“Creativity and culture go hand in hand, but for those who cannot use their hands, they are often marginalized in society. For individuals with paralysis, quadriplegia, and other manual impairments, MouthPad^ is an inspiring breakthrough on the tip of their tongue. I couldn’t be happier that it has now been honored with a Grand Prix of Innovation.
highlights the immense impact of their work in pushing the boundaries of technology and creating inclusive solutions that can transform lives. This achievement serves as an inspiration to the industry, demonstrating the power of innovation to drive meaningful change and improve the daily experiences of individuals around the world.
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