Pharrell Talks New Adidas Campaign Featuring Tori Bowie

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Pharrell Talks New Adidas Campaign Featuring Tori Bowie
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If Pharrell made it you know it's gonna be good.

past shoe collaborations will likely not recognize his newest creation with adidas. In what he's calling the SolarHu Greyscale pack, Williams is rolling out a four-part footwear collection that is unconfused by wild color-blocking and intentional brightness, but rather heightened by its plainness.

Throughout all of my work with [adidas] Originals I've just tried to tell stories that might not otherwise be heard and use this platform to channel positive energy where we can. Adidas and I share the same values and are dedicated to changing lives through sport and just knowing that our work together can impact others is really what it's all about.

Inner light is the hope, love, inclusivity, and equality present in all of us — the strength that helped Tori push through her challenges to come out a champion.

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