The latest fad in retailing—doing anything but opening a new store—pop-ups are much more about headlines and hype than they are about the business of retailing
Share to twitterLord & Taylor is trading in 700,000 square feet on Fifth Ave. for a cozy little pop-up downtown.The news a few days ago that Le Tote, the new owner of what’s left of Lord & Taylor, was opening a pop-up store in Lower Manhattan for the holidays was greeted by some as the second coming of the retailing messiah.
The brand’s new owners say they will use this as a test to gather data and better understand what shoppers will want from the L&T stores the company operates. Be that as it may, one can argue that a 14-day run in one of the most atypical shopping neighborhoods in the country will produce information that is likely to be of little or no use to the remaining 38 L&T locations that operate primarily in regional shopping centers far from SoHo.
Yes, both headlines and hype have their place in retailing, and troubled brands need both to try to be reincarnated. But if the stated purpose of the venture is information gathering, why not put the store in a more representative location, like Roosevelt Fields on Long Island, Tyson’s Corners in DC or Lenox Square in Atlanta? Those pop-ups would be much more useful in trying to figure out what to do with this chain.
Gump’s is another retailer using a pop-up store with a purpose. Its new owners have set up shop a few blocks away from the fabled specialty store’s former flagship off Union Square in San Francisco basically to test whether it can do enough business in a downtown, tourist-driven neighborhood that has recently had problems with both the homeless and high vacancy rates.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
NCT 127: “There’s Never Been a Time Like This for K-Pop”'We want to take this opportunity to show what we've got and what the culture of K-pop is.'
Leer más »
The Midtown Songwriting Factory That Produced Your Favorite ’60s Pop SongsHow Carole King, Ellie Greenwich, and other songwriters formed the heart of the music industry in an 11-story Manhattan building.
Leer más »
8 Best VSCO Filters to Make Your Instagrams POPCheck out these 8 free VSCO filters, which will bring your Instagram game to the next level.
Leer más »
Michelle McManus, former Pop Idol winner, expecting her first baby with husband Jeff NimmoMichelle McManus, former Pop Idol winner, announces she is pregnant with her first baby. The singer shared a photo on Instagram of herself and husband Jeff Nimmo to announce the news
Leer más »
Defining Power in Fashion: A New Exhibition Explores the Subject Through Pop Culture, Politics, and SexDefining power in fashion: A new exhibit explores the subject through pop culture, politics, and sex.
Leer más »
Holiday Pop Up - Women You Should Know®'Tis the season to spendwithwomen ...so our friends from WomenYSK have launched a digital Holiday Pop Up Shop ✨ where you can find unique gifts for everyone on your list from 18 incredible women-owned brands. Step this way:
Leer más »