A sign posted inside a Popeyes Louisiana Kitchen in the Queens borough of New Yo...
NEW YORK - A sign posted inside a Popeyes Louisiana Kitchen in the Queens borough of New York on Friday said the restaurant was out of its newly launched fried chicken sandwich. Other outlets in the city were also sold out.
A sign posted inside Popeyes Louisiana Kitchen states that the restaurant is out of their new chicken sandwiches in the Queens borough of New York, U.S., August 23, 2019. REUTERS/Shannon StapletonPopeyes, the Cajun-inspired fast food chicken chain owned by Restaurants Brands International Inc, took social media by storm when it introduced its chicken sandwich and now customers from around the country are lining up for a chance to taste the new sandwich.
Popeyes launched its fried chicken sandwich on a buttered brioche bun with pickles on Aug. 12. The launch went mostly unnoticed until its rival Chick-fil-A tweeted a subtle jab referencing its fried chicken sandwich recipe as “the original.” Popeyes’ response garnered more than 85,000 retweets and 300,000 likes and a surge of engagement online. Other fast food chains, including Wendy’s and Bojangles’, chimed in with tweets about their own chicken sandwiches, but they were not able to get the same attention as Popeyes.“Popeyes is not top five when it comes to naming restaurants in the U.S.,” said Eric Smallwood, the president of Apex Marketing Group. “But this sandwich is putting them on the map in areas that don’t have them.
Smallwood said the company would have had to pay for a multi-million dollar ad campaign to get the same engagement for the during the first 11 days of its launch.
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