“There’s obviously a disconnect between what the consumers’ understandings and expectations are and what the label currently is,” said Agriculture Secretary Tom Vilsack.
Shoppers could soon find it easier to tell if those grocery store steaks or pork chops were really “Made in the USA.”
U.S. Department of said the proposed rule would better align the labels with consumers’ views. A survey commissioned by the USDA found that nearly two-thirds of shoppers believed that a “Product of USA” label meant that most or all meat production steps occurred in the U.S. The label change was first proposed by President Joe Biden in 2021 and was included last year in a series of steps to bolster the U.S. meat and poultry supply chain.
“The proposed rule finally closes this loophole by accurately defining what these voluntary origin claims mean,” said Justin Tupper, the group’s president. “If it says ‘Made in the USA,’ then it should be from cattle that have only known USA soil. Consumers have the right to know where their food comes from, full stop.”
Carrie Balkcom, executive director of the trade group American Grassfed Association, said the existing rule also penalizes small domestic producers.
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