They do for footwear what Reformation clothing did for womenswear — make sustainability sexy:
Author:Jessica L. YarbroughPublish date:May 9, 2019Updated onMay 9, 2019Reformation, that of the form-fitting floral dresses and sustainable production methods, "wants to touch your feet." Which, roughly translated from cheeky brand speak, means it launched a line of shoes — a first for the 10-year-old company.
Previewing the collection, my first thought is that it's not necessarily hard to find these styles elsewhere. What is significantly more challenging is finding said styles — an ankle-strap stiletto, a lace-up gladiator — executed in environmentally-conscious materials. Sure, there are plenty of sustainable sneakers on the market . There are even ethically-made everyday heels .
"I think it's a complex problem and I don’t think there's a 100% right answer either way," the entrepreneur admits. "Our view is that leather is a byproduct of the meat industry." All things considered — classic design, low-pollution production, environmentally conscious materials — Reformation shoes save 52% CO2 emissions, 70% water and 65% waste "compared to most shoes bought in the U.S.," the brand says in a press release. Aflalo notes that these statistics are verified by third-party sustainability experts who evaluate the company's numbers as well as its methodology.
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