Seat to be given ‘different role’ as focus shifts to Cupra

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Seat to be given ‘different role’ as focus shifts to Cupra
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Cupra’s the fastest-growing brand in Europe, but it’s at the expense of Seat

► Cupra is the way forward for making EVsSeat is going to continue as a brand, as long as there are combustion cars – and it’ll likely continue to exist in some form after that too. That’s essentially what’s been said by Cupra and Seat CEO Wayne Griffiths at the 2023 IAA Munich motor show.

‘We have some good Seat products on the road like Ibiza and Leon – they’ll be moving on until they’re phased out. But we’re investing strongly in Cupra and we have a Cupra line-up that will ramp up over the next few years now. The earning capabilities with Cupra are much higher than with Seat,’ Schafer adds.

And that plan seems to be working: Cupra is the fastest-growing brand in Europe at the moment, with Schafer even pointing out that its sales are larger than Alfa Romeo or Polestar. Models like the Tavascan EV, Terramar plug-in hybrid SUV and ID.2-based Raval electric supermini are on the way. The brand has even been able to create wild concept cars like the DarkRebel .

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