In a full-page ad printed in the New York Times, the deodorant brand says it will donate $23,000 for each of the 23 players on the World Cup winning team to help close the pay gap. Secret also urges the organization to 'be on the right side of history.'
Secret, a sponsor of the US Women's National Soccer team, is now supporting its members' fight for pay equity as well.
The deodorant brand plans to make a"tangible commitment" to the team's demand for equal pay, it told CNN Business, contributing $529,000 to the US Women's National Team Players Association. In a full-page ad printed in Sunday's New York Times, Secret says it will donate $23,000 for each of the 23 players on the World Cup winning team to help close the pay gap. Secret also urges the organization to"be on the right side of history.
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