CBS’ plan to acquire Viacom for up to $15.4 billion could be announced Aug 8, giving is controlling shareholder the ability to leverage IP like 'Star Trek' across film and TV to better compete with Disney, Netflix and the rest.
divorced, with CBS winning custody of the TV shows while Viacom got the film franchise, courtesy of its Paramount Pictures.
The last time Viacom and CBS tried to merge was in the fall of 2016, but much has changed since then, with the number of American households that have cut the cable cord at about 16 million and Leslie Moonves — the former CEO of CBS who fought tooth and nail against a merger before being ousted for alleged sexual misconduct — now out of the way.
CBS, with its superior market cap would be the acquiring company and is thus expected to pay a premium, possibly as much as $15.4 billion, to acquire Viacom. If merged, CBS-Viacom's value would slightly eclipse that of SiriusXM Radio, though it wouldn't approach Disney or Comcast, worth $253 billion and $201 billion, respectively, or even Sony .
If the companies merge, the larger entity would instantly gain heft for acquiring more companies, argues Ryvicker. Already, CBS has offered about $5 billion to buy Starz from Lionsgate, and some say that Univision might make for a snappy asset, as the Spanish-language media company is for sale at a relative bargain price after multiple failed attempts to go public.
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