The fund aims to minimize financial hardships minority and black-owned businesses are facing from COVID-19 and show the power of small businesses.
Haircare and beauty brand, SheaMoisture and its parent company, Sundial Brands, has announced a $1 million relief fund to help support women of color entrepreneurs and minority-owned businesses affected by coronavirus.
SheaMoisture is also rolling out new initiatives under the fund that include cash grants and an e-learning lab for women of color entrepreneurs. Funds will be awarded to women minority-owned businesses that are finding innovative ways to reach and support their community and customers.
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