Facial-recognition technology could allow U.S. malls to know your name when you enter, watch what you buy and send you promotions to encourage repeat visits. But do they want to go that far?
Facial recognition is going mainstream. The technology is increasingly used by law-enforcement agencies and in schools, casinos and retail stores, spurring privacy concerns.
In this episode of Moving Upstream, WSJ’s Jason Bellini tests out the technology at an elementary school in Seattle and visits a company that claims its algorithm can identify potential terrorists by their facial features alone.
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