Antidote is the cool sustainable retailer we've been waiting for
Welcome to The Green Scene. Every week, we're highlighting the designers and brands working to make the world of fashion and beauty a greener, more sustainable place. The brands to support are the ones making a difference; check back every Tuesday to meet your new favorites.
After years of working in the textile industry, Antidote's founder Sophie Zembra wasn't happy with what she was finding at the factories she visited in China and India."I witnessed firsthand the pollution and unethical manufacturing practices that were taking place," she says."This is where my personal interested in ethical fashion developed.
Sustainability, in general, is a complex topic, and when it comes to clothing and accessories, it becomes even more so. That's why Antidote's offering is divided into different categories, such as fair-trade, eco-fabrics, made in the USA, upcycled, and more."Ideally, the brands we decide to represent fall into more than just one category. Depending on how much information the brand is already giving us, we also request factory images and fabric descriptions," Zembra says.
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