Snapchat is adding more shows and contributors to its creator community, a list headlined by Arnold Schwarzenegger and Serena Williams. The first of the newly conceived Creator Shows premieres Wedn…
The first of the newly conceived Creator Shows premieres Wednesday, with debuts scheduled through the rest of the summer and into the fall.
The social network is aiming to capitalize on its strong ties to young viewers. Snapchat says it reaches 90% of all 13-24 year-olds – more than Facebook, Instagram, and Messenger combined – and 75% of all 13-34 year olds.Snapchat Shows have gained traction, the company says, with view time more than tripling in the past year.
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