Snoop Dogg takes over Death Row Records, the popular label that launched his career.
Stephen J. Cohen / Getty Images fileLOS ANGELES — Snoop Dogg has taken over a popular record label that launched his stellar career.
Snoop Dogg found his springboard to success during the 1990s while on Death Row Records. The label was founded in 1992 by Dr. Dre, Suge Knight, the D.O.C. and Dick Griffey in the immediate aftermath of the breakup of N.W.A. “We are excited to put the Death Row Records brand back in the hands of a legend like Snoop Dogg,” Kestnbaum said. “We wish him success in the years ahead as the brand moves forward under his leadership and vision.”
Tupac Shakur became the label’s star artist later in the ’90s before he was shot and killed in Las Vegas in 1996 while riding in a car driven by Knight. Shakur’s death brought on a decline for the label, which led to decades of decline for Knight.
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