.Spotify now has more than 2 million users in India
Wengie has over 18 million subscribers on YouTube, making her the most successful YouTuber from Australia. She started releasing original songs in 2017, some of which have charted in China.
“I started off making K-pop covers in English,” she said. “I realized I really want to make this thing a replacement for my income, so I needed to focus on something more realistic and [not] copyright things you can’t actually monetize.” Elsewhere during the panel, Amber explained how he goes about writing K-pop hits, a process he characterized as building a song from the outside in -- as opposed to Western pop, which comes more from the inside out. “I think the main thing with K-pop that they do better than anyone else is the all-immersive experience,” he said. By that he was referring to the choreography, the video production, the live experiences and the like, which is an intense focus for K-pop as an industry.
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