Starbucks will soon sell NFTs to select loyalty members without the need of a crypto wallet.
Select Starbucks Rewards members, who joined the waitlist that opened in September, got the first invites to sign up for the program Thursday.Participants will be rewarded for completing Journeys, which Starbucks described as "a series of entertaining, interactive activities to earn collectible ‘Journey Stamps’ ."
They will also earn "Odyssey Points that will unlock access to exciting new benefits and experiences."each digital collectible stamp will include a point value based on its rarity and ownership will be secured on the blockchain.Limited-edition stamps will soon be available for purchase with a credit card for select participants through a marketplace within the Starbucks Odyssey web app experience.
Beginning in January, Starbucks will offer monthly invitations to a wider group of members on the waitlist.Brady Brewer, Starbucks executive vice president and chief marketing officer, said in a statement that Odyssey is the company’s “next big innovation in loyalty to recognize, surprise and delight” loyalty members.
“We are leveraging Web3 technology to reward and connect with our members in new ways, such as offering collectible, ownable digital stamps, a new digital community, and opening access to new benefits and immersive coffee experiences — both physically and digitally,” Brewer said.
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