His biographer calls it 'Bad Steve.'
recalling the story of the iconic photo taken to mark the iMac G3’s arrival which reveals Jobs making life difficult for not one but two photographers.in 1998 who were being given an exclusive look at Apple’s new machine. But there was a problem — Jobs didn’t want the photographer“Being Steve Jobs, he was very finicky about who would be taking his picture,” writes Levy.
“He was intensely skeptical of the portrait photographer our art director had chosen to take the hero shot. Moshe Brakha? Jobs had never heard of the guy,” writes Levy.is an accomplished photographer based in Los Angeles who had shot many big names, but Jobs immediately gave him a hard time. But, according to Levy, Brakha worked his magic and calmed Apple’s iconic leader convincing him that he knew what he was doing.
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