Older music is the biggest growth area in music streaming. Labels are looking to cash in on “catalog” tunes—officially, songs released more than 18 months ago.
From the invention of the phonograph in 1877 to the boom in streaming services today, the music industry has had to constantly adapt to emerging technology. In this video, we explore whether music can continue to reinvent itself to survive. Photo: Liliana Llamas/WSJJoel Shaffer usually listens to current pop stars like Drake, Kygo and Migos during his 30-minute commute to work outside Boston. But when he recently stumbled onto Nine Inch Nails’ 1989 song “Head Like a Hole,” he was hooked.
“This led me down a three-day, binge-listening rabbit hole of Nine Inch Nails and Spotify’s suggestions on similar music,” said the 29-year-old engineer for a medical-device company, who found the song thanks to Miley Cyrus’s cover on the Netflix series “Black Mirror.”
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