Tech types often spend four hours a day fielding emails. Superhuman tries to cut that down
Silicon Valley occasionally looks back in time. A case in point is Superhuman, a service that aims to reinvent something as antediluvian as email. It has created more buzz than anything for a while in the world’s tech capital, by marrying two of technologists’ biggest desires: for efficiency and status.
Many a venture capitalist or entrepreneur in the Valley would sympathise with David Ulevitch of Andreessen Horowitz, a big venture-capital firm, who recently likened his overflowing inbox to the final level of Tetris, a classic video game. It is just as engrossing; tech types often spend four hours a day fielding emails. Superhuman tries to speed emailing up—no command is meant to take longer than one-tenth of a second to execute—while making it less taxing.
Superhuman is not invincible. Last week it faced the first backlash when it emerged that senders can track when and even where emails have been opened. The problem has since been fixed but others may prove harder to solve. One is that once taught Superhuman tricks, users could easily replicate them in Gmail and other free services. A bigger one is that by focusing on power users it may become a niche offering.
Mr Vohra argues that serving one group of customers well is the first step. With confidence typical of a startup founder he believes growth opportunities will present themselves later. Recipients could, for instance, have the service charge some senders for postage. Superhuman can probably afford to bide its time. With a steady revenue from subscriptions and, for the time being, no cash-hungry customer-acquisition costs to speak of, it has a good shot at making money soon. If it manages to grow and make money at once, that would, in a world of perennially lossmaking startups, be a superhuman feat indeed."Faster than a speeding bullet"
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