Like consumers, employees from the C-suite to the roaming technician are becoming increasingly concerned about sensitive, personally identifiable data generated by their mobile usage and what happens to it paid IBMSecurity
When it comes to location sharing from mobile devices, assurances from the entities collecting the data are being countered by citizen-centric research from sources like the“Yes, the location data contains billions of data points with no identifiable information like names or email addresses. But it’s child’s play to connect real names to the dots that appear on the maps.
The Chief Privacy Officer and Chief Marketing Officer have a big stake in this too as the reputation of a company that does not take care of its employees’ privacy will affect its ability to build trust and loyalty with its customers.
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