'In the last two to three shows, I’ve found that beauty arises from those moments that you don't plan for.' BrandonMaxwell tells us why he decided to go back to (dreamy) basics for Fall 2020 and how he prepares for each FashionWeek show. 🙌
The night before Brandon Maxwell’s Fall 2020 show, the designer appeared surprisingly calm. He gave interviews. He laughed. He sipped wine, welcoming models arriving at Milk Studios for the last of their fittings. If he was stressed , he hid it pretty well.
“I've done this a few times now and I think it's never healthy to exhaust yourself before the race starts,” he told, tucked away in a corner, never too far from all the hustle and bustle of finishing touches and alterations. He and his team had already been inmode for a few days at that point, but the work is never done until that first foot hits the runway. “I used to count down every hour for 24 hours leading up [to a show] and it was dreadful,” the designer admits.
“You have successes, you have major failures, you have humanizing moments,” he said. “You can't control everything — and that’s better sometimes. In the last two to three shows, I’ve found that beauty arises from those moments that you don't plan for. The things that have sold the best or have gotten the best reaction are the things that happen in the 11th hour, that you didn't have your hand really tightly on.
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