Is the future of Netflix really doom and gloom?
, are subscriber magnets. An approximate 13% of ex-Netflix users signed up again to watch the third season ofStranger ThingsIt appears the plan to create its own hits worked. Netflix currently touts over 148 million memberships in 190-plus countries and stands as the leader in streaming. While some still believe the company’s strategy is flawed, others feel Netflix will be just fine.
Hare concurs the impact of Disney+ and others into the market will most certainly have a subscriber effect on Netflix. “While we believe the loyalty and primacy of the platform will shield Netflix from dramatic near-term losses, we also believe 9% of Netflix subscribers could be in danger of churning as a direct response to new players entering the market. This likely means Netflix needs a combination of subscriber growth and/or revenue growth.
He does, however, understand the concern Netflix has with ads. “Nobody loves commercials and nowadays no one trusts a service when their personal information is being used, which happens with ads. But, if you look at Spotify, they have a 50% conversion rate to their paid service. You get people hooked with the free entry and then up-sell them with an amazing paid service.
effort to keep up with the times, movie theaters are even caught up in the war against streaming platforms
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