There's a reason why Black Friday shoppers are so scary, and its called 'psychological ownership.' A professor of marketing explains how it works. (via ConversationUS)
Colleen P. Kirk is an assistant professor of marketing at the New York Institute of Technology. Kirk writes that marketers have a term for when you feel like a thing or service is yours before even paying for it: psychological ownership. Three factors lead to psychological ownership: If you've touched the thing, or have imagined doing so; if you've customized it, or put effort into designing it; or if you have intimate knowledge of it.
Colleen P. Kirk is an assistant professor of marketing at the New York Institute of Technology. Kirk writes that marketers have a term for when you feel like a thing or service is yours before even paying for it: psychological ownership. Three factors lead to psychological ownership: If you've touched the thing, or have imagined doing so; if you've customized it, or put effort into designing it; or if you have intimate knowledge of it.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
The 75 Best Black Friday And Cyber Monday Travel DealsExpert advice on how to navigate Black Friday, Cyber Monday and Travel Tuesday. Plus, great travel deals and sales.
Leer más »
Opinion: Why the trade war won't hurt Black Friday sales'Despite the impending trade war, Black Friday should prove to be a banner day for retailers, with what could end up being another record year for holiday sales,' writes JoAnn Martin for CNNBusiness Perspectives
Leer más »
5 tips to score the best Black Friday deals — without breaking the bankOne trick: put something in your online shopping cart and leave it there.
Leer más »
These 7 Fashion and Beauty Brands Are Doing Black Friday 2019 DifferentlyThe post-Thanksgiving day shopping ritual is getting an untraditional update.
Leer más »