Camille Bergher started her own brand, AFRM, after years as an executive in the private label business.
After Camille Bergher graduated from FIDM she landed a job at one of the biggest private label manufacturer's in the business, Topson Downs. 25 years later she is now a partner at the company and CEO of AFRM. The road to Bergher's success was far from easy as she started at the very bottom of Topson Downs doing the opposite of what any fashion girl would want- sales. Bergher found that mastering the sales department was her secret formula to success.
That strategy led her to become a partner ten years later. Bergher was responsible for the what is now a $250 million a year business selling to Target, Macy's, Walmart, Kohls, and Nordstrom. During her time of developing brands and working with retailers, she found there was a lack of brands that offered elevated pieces at a thoughtful price. But there was more that could be done to in Berghers eyes beyond a cute outfit that didn't break the budget. So Bergher started a collection designed with intention behind the pieces. Each piece made is a manifestation of the AFRM vision. The vision of igniting other women into a community thatall women.
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