TikTok and MLS partnership: A new multi-year agreement to win over the app’s users: The TikTok and MLS partnership will boost businesses' exposure, as the social media...
The partnership is designed to engage soccer fans on the app, TikTok and the top professional soccer league in the US are collaborating. Nevertheless, behind the scenes, initiatives to impose limitations on the app’s functionality in the US and the UK are stepping up.Here are some crucial details about this new partnership you need to note.The new alliance will last for several years, despite the fact that the duration of the agreement has not been publicly disclosed.
David Bruce, brand and integrated marketing senior vice-president for Major League Soccer, said that The Club Creator Network with TikTok is perfect for MLS’ mission to produce its version of the global game. According to Bruce, MLS is excited that captivating material created by young, forward-thinking creators will raise awareness of its clubs, players, games, and important events.
On TikTok, users will be able to navigate to the new MLS Hub by simply searching “MLS” on TikTok. They can then find a variety of content from the league, specific clubs, and the players themselves.MLS has already engaged with TikTok brand activations. After joining the app in 2020, it has amassed a following of over 1.2 million users. The LA Galaxy, Inter Miami CF, LA FC, Atlanta United FC, and a few other MLS teams also actively engage on the platform.
TikTok is becoming a popular destination for MLS and soccer fans to consume content and learn more about their favorite clubs and players. According to TikTok, the number of people watching #soccer has increased by 500% in the last two years, from 40 billion in early 2021 to over 267 billion now. Soccer enthusiasts are probably a significant demographic for TikTok to target.
Despite TikTok’s soaring popularity among users and advertisers, it is under increasing international scrutiny. The Biden administration recentlyin the US if it didn’t agree to sell. Congress is moving forward with efforts to outlaw the software from sale in the American market. However, the UK government said this week that it would forbid the installation of the program on devices used by the government across the pond.
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