'Deinfluencing' is taking over TikTok and many see the trend as an authentic contrast to commercialized ads, but some critics see the trend as simply another form of influencing.
"The overconsumption on this app is absolutely wild, and I want you to know that if your life does not look like the lives of the influencers that you see on this app, it is okay," she said in the video. "There is absolutely nothing wrong with you. There is nothing wrong with your life."Sustainability-focused TikTok creator @impactforgood_ has made a name for herself through her deinfluencing videos that criticize the phenomenon of "overconsumption.
"The problem that I've seen is telling people what not to buy is influencing just as much as telling people what to buy is," she said. "I've seen a lot of videos start with like, 'Hey, don't buy this,' but as the video goes on, it turns into, 'This product wasn't worth the hype, but this product is.' Any of that kind of verbiage or promotion is still influencing because it's still encouraging people to get a certain product.
"I think people are really drawn to the deinfluencing trend because it's more so focused on true authenticity, true honesty, because you know someone isn't getting directly paid to talk about a product, but I don't think deinfluencing is the right word unless you're truly going into a video and saying these products were not worth the hype or not worth the money, period," Wade said. "No recommendations or suggestions.
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