The makers of Toblerone are stripping images of Switzerland’s famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as it moves some production to Slovakia.
Two bars of the Toblerone Swiss chocolate are shown, at front is the new style 150 gram bar showing the reduction in triangular pieces, in the background is the older style 360 gram bar, pictured in London, on Nov. 8, 2016. The makers of Toblerone are stripping images of Switzerland's famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat to comply with Swissness legislation, largely because some of its production is being outsourced to Slovakia.
“The redesign of the packaging introduces a modernized and streamlined mountain logo that is consistent with the geometric and triangular aesthetic,” Mondelez spokeswoman Livia Kolmitz said in an email. The packaging change affects 35- and 50-gram bars that will be made in Slovakia: Larger, 100-gram “tablets” will still be produced in Bern, the Swiss capital, the company says.
The chocolate bar, made of honey and almond nougat, is distinctive for its triangular “peak” shape that evokes a mountain range and matching triangular packaging — sold in scores of countries and duty-free shops around the globe.
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