A longtime Facebook executive said in an internal memo released today that President Donald Trump’s Facebook ad operation—not Russian misinformation—won him the 2016 election by rachsandl
... [+]Photographer: David Paul Morris/Bloomberg © 2018 Bloomberg Finance LP: A longtime Facebook executive said in an internal memo released Tuesday that President Donald Trump’s Facebook ad operation—not Russian misinformation—won him the 2016 election and warned employees not to interfere to prevent the president from getting reelected.
Bosworth said that Facebook was responsible for Trump winning in 2016 but it wasn’t due to Facebook’s well-publicized mistakes, which have drawn criticism from Democrats. “So was Facebook responsible for Donald Trump getting elected? I think the answer is yes, but not for the reasons anyone thinks. He didn’t get elected because of Russia or misinformation or Cambridge Analytica. He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser.
He went on to say that Facebook employees shouldn’t be tempted to change the company’s advertising rules to prevent Trump from winning again. He doesn’t think Facebook should limit the reach of large publications with content he disagrees with, for example, “as distasteful as their content may be.” The wide-ranging memo also compares Facebook to sugar, saying it is better in moderation and that the Cambridge Analytica scandal, where Facebook came under fire allowing the data firm to use improperly obtained data for pro-Trump ads, was a “non-event.” “They were snake oil salespeople. The tools they used didn’t work, and the scale they used them at wasn’t meaningful. Every claim they have made about themselves is garbage,” Bosworth said.
“I find myself thinking of the Lord of the Rings at this moment. Specifically when Frodo offers the ring to Galadrial and she imagines using the power righteously, at first, but knows it will eventually corrupt her. As tempting as it is to use the tools available to us to change the outcome, I am confident we must never do that or we will become that which we fear,” Bosworth wrote, spelling the character Galadriel’s name wrong.
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Trump’s Facebook Ad Strategy Won Him The 2016 Election, Executive SaysI’m a San Francisco-based reporter covering breaking news at Forbes. Previously, I’ve reported for USA Today, Business Insider, The San Francisco Business Times and San Jose Inside. I studied journalism at Syracuse University’s S.I. Newhouse School of Public Communications and was an editor at The Daily Orange, the university’s independent student newspaper. Follow me on Twitter rachsandl or shoot me an email rsandlerforbes.com.
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