Toyota said it won’t run Olympics ads in Japan during the Tokyo Games, in light of local concerns about the pandemic
TOKYO— Toyota Motor Corp. said Monday that it wouldn’t run advertisements in Japan connected to the Olympics during theToyota and Panasonic Corp. are the only two Japanese companies among the 14 global Olympics partners—the highest level of sponsorship. In normal times, one of the most valuable benefits of sponsorship is the ability to use the Olympics logo in advertisements.
The auto maker is adjusting its advertising plans only in Japan, with nothing currently changing in the U.S., according to a spokesperson for NBCUniversal, which is broadcasting the Games on its affiliated television channels and its Peacock streaming platform. No U.S. advertisers have asked NBCUniversal to cancel their Olympics plans, the spokesperson added.titled “Start Your Impossible” in the U.S., Europe and elsewhere.
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