Before billionaire Elon Musk took control, the blue check was granted to celebrities, journalists and verified by the platform — precisely to prevent impersonation.
The impostors can cause big problems, even if they’re taken down quickly.
An email sent to Twitter’s press address went unanswered. The company’s communications department was gutted in the layoffs and Twitter has not responded to queries from The Associated Press since Oct. 27 when Musk took the helm. A bigger issue for Musk might be the risk to his reputation as a model tech executive, since the rollout of different types of verifications and other changes have been botched, Levick added.
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