Content partnerships are essential to the growth and success of Twitter, and the company has accelerated its work to make the service safer and easier to use, according to Matt Derella, global VP o…
Derella, in a wide-ranging headliner conversation at theEntertainment Summit at CES in Las Vegas on Wednesday, cited several new and renewed media deals that he sees driving more value for“Our content partnerships are critical to Twitter. They enrich conversations on Twitter — they make conversations better,” said Derella, who reiterated that the company’s strategy is to complement and not compete with media companies.
Derella acknowledged that many “world leaders have made Twitter their go-to communication tool,” and he said that role for the platform “comes with a lot of responsibility.” He pointed to Twitter’s updated policy, announced in October, that. But he said it’s not a violation when world leaders “engage in, call it, saber rattling.” In cases where such posts would violate regular Twitter rules, the company will put a “public interest interstitial” in front of a tweet to provide context.
Twitter has been developing enhanced interactive features for its media partners, Derella said. For example, the Oscars pre-show streamingwill let fans select their picks for who they think will win and direct-message those to the Academy . “It’s bringing people into the broadcast,” Derella said. “It should drive tune-in” for ABC, he added, saying that such participatory elements can help content partners “break through the noise.
Like last season, the live game broadcasts will comprise an isolated camera feed for a single player — selected by popular vote by fans from an @NBA poll. In addition, this season, the NBA and Twitter have launched a series of on-demand franchises and more live content, including player pregame warmups and, for the first time, Q&As for the playoffs and Finals.Twitter also has continued a fast pace of developing features, Derella maintained.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Top Facebook exec says Trump ran the best digital ad campaign ever in 2016Facebook Vice President Andrew 'Boz' Bosworth said the company was responsible for getting President Donald Trump elected in the 2016 U.S. election because 'he ran the single best digital ad campaign I've ever seen from any advertiser.'
Leer más »
Instagram is banning influencers from promoting guns, cigarettes and vapesThough the power of influencers may be waning, their power to, well, influence remains a surefire fact.
Leer más »
Trump says 'all is well' after a barrage of Iranian missiles rained down on US forces in IraqIn his first response to a missile attack by Iran on US forces in Iraq, President Donald Trump tweeted that 'all is well.'
Leer más »
Democratic lawmaker slams GOP for protecting Trump, says they're 'responsible for dragging us to war'Democratic Congresswoman Maxine Waters tweeted Monday that Republicans who 'shield and protect' President Donald Trump are 'responsible for dragging us to war.'
Leer más »