Ulta Beauty is apologizing for sending a newsletter to customers with a subject line containing a 'very insensitive choice of words.'
Ulta Beauty is apologizing for sending a newsletter to customers with a subject line containing a"very insensitive choice of words."
In an email sent Sunday, the chain wrote"Come hang with Kate Spade" promoting the brand's line of perfumes. That prompted some subscribers to share the email on social media and ridicule Ulta for the subject line's apparent connection to the designer's death by suicide. Spade was found dead by hanging at her Manhattan apartment in 2018. The creator of an accessible handbag line and other products, the 55-year-old designer suffered from anxiety and depression, her husband previously said.
"Ulta, you might need to speak to your marketing staff," a Twitter user wrote. Another person added that this was"not the best word choice.""Ulta Beauty recently sent an email featuring Kate Spade New York Fragrance where a very insensitive choice of words was used by mistake. For this, we are deeply sorry," the company said in a statement."This was a mistake, does not reflect our values and we are taking steps to ensure it does not happen again.
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