In May, Verve became the biggest agency to sign the WGA’s new Code of Conduct, which bans TV packaging and agency-affiliated production, allowing it to resume representing its writer clients and la…
While agreeing to forgo packaging on scripted projects in order to get franchised by the WGA, I hear that in the two months since signing the Code, Verve has been actively pursuing package fees on unscripted shows.
One example is an unscripted series project starring Ken Fulk, a high-end interior designer/event planner and Verve client, which is in the works at independent company Critical Content. The project, which I hear is in talks with Bravo, was created by David Metzler as part of his overall deal at Critical Content as a 50/50 package between WME and ICM Partners, which rep Critical Content and Metzler, respectively.
I hear that over the past month, Verve repeatedly tried to get a package spilt on the series, which was based on a sizzle reel Metzler had shot with Fulk before he became a Verve client. i hear the agency, which was pursuing a third of the package, was ultimately unsuccessful but it also has other unscripted deals where it is seeking packaging fees.
“The Code of Conduct specifically stipulates that an agency can participate in packaging on unscripted projects where WGA members are not involved,” the Verve partners said in a statement for Deadline. “We continue to follow the rules as set forth.”
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