When compared with the 2018 men’s World Cup final, the 2019 women’s final registered a 22% viewer increase on Fox.
The 2019 numbers for the entire Women’s World Cup produced a 4% spike over 2011, which impressed Mulvihill considering there were more total matches for viewer consumption. The 2019 tournament had 24 countries versus 16 in 2011 and expanded from 32 matches to 52.
Five of the top 10 U.S. TV markets for the 2019 event were West Coast cities that overcame an 8 a.m. kickoff time. San Diego , accounting for about 147,000 TV homes, was second to Austin, Texas . Los Angeles was 10th at 11.4/36, which represents about 600,000 TV homes. Still, what all the Nielsen figures don’t account for are those watching live events outside of metered homes. Several times during Sunday’s telecast, Fox showed large outdoor viewing parties in Chicago, Kansas City, Atlanta and New York on Sunday.
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