And no, we're not kidding.
We’ve heard of pre-sales, VIP access and private shopping appointments, but having prospective customers fill out a questionnaire to even be considered to be permitted to buy one of your pieces? Well, that’s new. And it is, of course, the work of boundary-pushing designerThe artistic director of Louis Vuitton has teamed up with Jacob & Co. to create a new line of jewellery pieces inspired by things you’d find around an office – particularly the humble paper clip.
Called ‘Office Supplies’ , the new collection is made up of necklaces, bracelets, money clips and earrings. In an interview withAbloh described the collection as “a modernist take on fine jewellery, purely from a sentiment of being obsessed with adornment and making necklaces out of paperclips in school during my childhood.” He added that a paperclip “is less than five cents. Done in diamonds it obviously exudes a different value but it offers the same intrigue to the brain when you look at it.
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